Fundraising 101

The Golden Rules


The earlier you begin fundraising, the more you will earn. If you’re talking about your challenge for months, your friends will see it as a big thing you’re taking seriously. You’ll give them lots of time to remember to donate. And you’ll give yourself time to go after those big fish and boost your fundraising with events and partnerships.



Research has proven that if you set the average donation on your page to be higher at the beginning, friends donating afterwards will donate more per person. A friend who would have donated £10 on an empty page, will donate £20 on a page where lots of other people have donated £20 or more.

Why not donate on your own page first? Show your friends that you’re also willing to put your money where your mouth is! Then email the people you think will donate the highest amounts before your other contacts. Your mum, your big brother, your posh mate Keith.


It’s great to publish general posts on social media about your training and fundraising. But posts work only as reminders - they won’t work if they are the only way you’re asking people to donate. People need to feel like you’ve asked them individually and personally. If you need help, ask us for templates to help you write personal emails or private messages to people individually.


Whenever someone donates on your page, post a picture or video thanking them, and tag them in the post. (This will have more reach than posting on their wall.) Posts like this make your donors feel appreciated, but they also let everyone on both your friends lists know that others are donating! You can tie your public thanks in with your rewards (see Rewards).


Keep people up to date with your fundraising and training by starting a blog or just by posting on your existing channels. Share any relevant updates from’s channels to underline your connection to the charity. Don’t forget to always include a link to your donation page. Make it easy for people to click right through and donate - they won’t scroll through your old emails to find the link!


Many companies will support their employee’s fundraising activities by matching what they raise, or making a lump donation. Ask your boss, or HR or CSR representative, if they might be able to support your efforts.



If at all possible, email all your colleagues and work contacts about your ride. Then add a link to your fundraising page in your email signature!


After asking everyone to donate, it’s time to bag those smaller extra donations. Ask people in your once to guess the amount of sweets in the jar, sell biscuits, hold a raffle, offer to do the coffee run for donations.

Beware of doing these activities earlier than a general donation ask: people who might have donated £20 might buy a £3 biscuit and then ignore your request for donations because they feel they have done their bit.


Take a minute to think about your network and how you might introduce fundraising into people’s lives.

Does your friend own a shop that could pop a collection box on their counter? Could you run a raffle at your work’s Christmas party? Could your son’s drama club do a bucket collection after their show? Would your football team do a sponsored human pyramid?


Whether you’re a first time fundraiser for or a returning superstar, we understand you’re wary of asking the same pool of people for money again. It can feel like your friends are exhausted by asks BUT your friends can afford to donate more than once a year, there’s no need to shy away from asking them again.

Repeating fundraising is a positive thin! Acknowledge that you’re asking them again - “You were excellent enough to support me last time, and I truly appreciated your support. Here’s why I’m asking for your help again…”

Supersize your best ideas - Have you previously raised loads from emailing your colleagues? Spend extra time on a more detailed email, and see if you can get it on your company’s intranet. Zarr, a November 2018 rider sent emails and then personally called EVERYONE he’d emailed. It worked! He raised over £6,000 in a week.

Raise lots of money with a Supper Club last year? Hold one every month from now until the ride.

Lizzie, a November 2018 rider boosted her fundraising with raffles. Lizzie used her contacts and one of her raffles was £10 an entry for a £310 meal at 3 Michelin star restaurant The Akari. With a waiting list of over a year, this was pretty special and people jumped at the chance of winning.

We’ve learnt at often giving people something they already want in exchange for a donation works. You could hold a themed pub quiz, hold a bake sale, host a clothing swap or exchange a skill you have. Be like Do what works.

Go wider - Go to your most generous donors from your last fundraising challenge, and ask them to help you reach a wider audience. If your school teacher friend donated last time, could she encourage her school to do some fundraising? Asking people to help reach their contacts will make them feel more involved and closer to the cause they are supporting.

Show your dedication to the cause. Asking for donations instead of birthday or Christmas presents is a great way to show that for you, this is about more than the cycle ride.